Articles in #Adwords Campaigns

• Machine Learning: The Future of Google Ads Bidding Strategies?

  From June 2017, Google Ads has a new Smart (Automated) Bidding strategy called Maximize Conversions. Google Ads Smart Bidding is defined as “ A subset of automated bid strategies…

• Google Automatically Adding Ads To Accounts

  Google has started rolling out a new "service" to Google Ads users, by automatically opting them in to a new system called "Ads by Google Ads." According to them these will…

• Google Frustrations – Taking Away Important Data

  I regularly swing between loving Google and being seriously frustrated by them, and this is one of those really frustrating times. This is a long read, but I do think it’s worth…

• Competitor Google Ads Campaigns - Are They Worth It?

  The ability to serve your advert when a user searches for a competitor brand term is a contentious subject. Some clients are enamoured with the concept and will spend thousands of…