PAID ADS
We manage your ads like an investor.
Choosing who runs your paid media is a financial decision. Every Rand you spend is capital. We treat it like a portfolio, allocating it to the platforms, audiences and creatives that are most likely to deliver a return, while cutting anything that underperforms.
21+ years running paid ads. Google Premier Partner. Meta Business Partner. Hundreds of millions of Rands managed on behalf of our clients.
The Google Ads guarantee
Better results in 3 months, or we refund our management fees.
We back ourselves. If we can't improve your results within the first three months, you get our management costs back. Not credits, not a discount, a refund. Your ad spend goes to Google either way, but our fee is on us.
Available to companies spending more than R20,000 per month on Google Ads (excluding VAT). You keep the account, the data and everything we built in it. No agency should hold your history hostage.
Read the full guarantee terms →Success speaks for itself
"What are those things?"
Elan Kabb asked us that in 2005. He became our first Google Ads client, and we have been running his campaigns ever since.
First ever Google Ads client · still with us
21 years since his first ad. 24 years since his first website.
"Over the last 20 years the team at Net Age have built 6 websites for me in multiple businesses and have provided me with the full range of personalised, strategic and effective online marketing services. I can only highly recommend them."
Choosing your partner
Your ad budget is capital. We manage it that way.
Paid marketing is the foundation of any serious marketing strategy. Before SEO compounds, before content earns trust, paid marketing buys you the audience you need today. Handing that budget over is a big call, and it should be treated like appointing a fund manager.
We run your ads like an investor runs a portfolio. We allocate budget across platforms, test hypotheses, trim losers early, and double down on winners. The goal is simple: capital deployed, returns delivered, risk managed.
That means senior specialists per platform (not one generalist across all six), certifications that stay current, direct lines into Google and Meta when it matters, and reporting that shows exactly what your money did, and what it's doing next.
Platforms we manage
Every platform, with the credibility to back it.
We don't pick platforms because they're trendy. We pick them because we've earned the badges, the certifications and the reps to run them well.
Google Ads
View →Search, Display, Shopping, Performance Max, YouTube, Demand Gen, Gmail, Remarketing.
Google Premier Partner · -44 years running · Top 3% in SA · 21+ years managing accounts.
Meta Ads
View →Facebook, Instagram, Audience Network, Lead Gen, Catalogue Sales, Boosted Posts, Reels.
Meta Business Partner · one of <30 independents in SA · 10+ years running Facebook & Instagram.
TikTok Ads
View →In-Feed, TopView, Spark Ads, Collection Ads, Playable Ads, Brand Takeover.
Day-1 adopters, running TikTok Ads for SA brands since self-managed launched in 2020.
LinkedIn Ads
Sponsored Content, Messaging, Lead Gen Forms, Text Ads, Dynamic Ads, Job Ads.
B2B specialists, LinkedIn Marketing Strategy & Fundamentals certified.
X Ads
Promoted Tweets, Accounts, Trends, Amplify, Polls, Moment Ads.
X (Twitter) Flight School certified, brand & event amplification.
Microsoft Bing Ads
Search, Audience Network, Shopping, Dynamic Search, Multimedia Ads.
Cheaper CPCs, less competition, ideal complement to Google Search.
What we do
Better leads. More sales. Higher profits.
We don't just manage campaigns, we manage the outcome. Every platform, every ad type, every Rand is aimed at one thing: making you more money than you spend.
More Qualified Leads
Search, lead-gen and remarketing campaigns built to fill your pipeline, not just your inbox.
More Online Sales
Shopping, Performance Max and catalogue feeds tuned for revenue, not just clicks.
Better ROAS
We optimise towards return on ad spend. If it doesn't make money, we stop it or fix it.
Tighter Targeting
Audience segmentation, first-party data and look-alikes that reach the people actually likely to buy.
Clearer Reporting
You see what was spent, what came back, and what we changed, no fluff, no vanity metrics.
Brand That Converts
Creative and copy that doesn't look like an ad, but acts like one.
How we do it
What happens every month.
No setup fee. No hidden reports. Just a senior team running your campaigns like they were our own money.
Strategy Evaluation
We review what's working, what isn't, and where the money is hiding.
Campaign Creation & Modification
New campaigns, refreshed creative, and constant tweaks based on data.
Optimisation
Bids, audiences, placements, keywords, adjusted continuously, not once a month.
Ad Design & Content
Copy and creative that matches your brand and converts.
Advanced Reporting
Data Studio dashboards, KPI tracking, and plain-English commentary.
Audience Reviews
We refine who sees your ads as we learn who actually converts.
KPI Analysis
Cost per lead, ROAS, lifetime value, whatever moves your business.
Client Meetings
Regular check-ins so you know what happened, why, and what's next.
Why use us
An investor mindset, not just an agency fee.
Most agencies charge to manage ads. We manage risk, return and growth, the way an investor would. You want people who've seen every platform change, every algorithm update, and every way to waste money, so you don't have to.
Partner status
One of the longest-standing Google Premier Partners in South Africa.
- Google Premier Partner for 10 consecutive years, top 3% in SA.
- One of less than 30 independent Meta Business Partners in SA.
- Direct access to international Google and Meta teams.
- Hundreds of millions of Rands in ad spend managed.
Certifications
Our account managers keep their certifications current. Not because it looks good, but because platforms change fast and we need to stay ahead.
Know the difference
We only do paid advertising. That's the whole point.
We're in the leads and sales business. We buy attention on Google and the social platforms and move those people off the feed, and onto your site.
What we do not do
We're advertisers. We don't manage your social media pages.
Your social media manager builds your pages, posts your content and talks to your followers. That's community work, and it matters. It's not what we do.
- Page setup, posting schedules, content calendars and comment replies stay with your social team.
- We buy paid placements on those platforms and drive people off the feed to your site.
- We are measured on leads, sales and return on ad spend, not followers or likes.
- We work alongside your social team, sharing creative and audience insights both ways.
Agency partners
40% of our clients are agencies who need a paid media partner they can rely on.
Social media agencies, brand studios and marketing consultancies white-label our paid media team. They keep the client relationship and the content. We run the ads, the tracking and the reporting behind them.
If you're a business owner, that is worth knowing too: the agencies whose job it is to judge ad performance send us their own clients.
Pricing
Build your own quote. Simple terms, no setup fee, month-to-month.
A set management fee per platform based on your site type, plus commission on ad spend above R20,000 a month, with the percentage dropping as you scale.
First, what are we sending traffic to?
The site type sets the management fee, because the tracking, feeds and campaign types differ.
Choose your platforms
One management fee per platform, per month. Google Ads first, it is where intent already exists. Add social where your audience spends time.
Your ad spend
Ad spend is paid to the platforms, not to us. The first R20,000 a month carries no management commission at all. Above that we charge a percentage that drops as your spend grows.
Monthly ad spend
R0
Commission incl. VAT (12.5% above R20,000)
R0
Commission scale
- First R20,000 a monthNo commission
- Up to R100 00012.5%
- R100 000+12%
- R250 000+10%
- R500 000+9.5%
- R1 million+8.5%
Example: at R50,000 spend the first R20,000 is free and commission on the remaining R30,000 is R4,310 incl. VAT.
The fine print
E&OE. As there are no setup costs, we require any individual platform to be used for a minimum of 3 months before being changed.
Not ready to hand it over?
Buy an hour of Google Ads consulting.
A review of your current setup, live on your account, with recommendations you can hand to whoever runs it.
Consulting · 1 hour
Google Ads consulting hour
Book a single hour and let's have a look at what you're doing right or wrong. We look live at your own Google Ads account, review the setup with you, and give you clear recommendations for change.
R2,070
1 hour · once-off · incl. VAT
- Live walk-through of your account structure, campaigns and budgets.
- Search terms, match types and negative keyword review.
- Bidding strategy and conversion tracking sanity check.
- Ad copy, assets and extensions reviewed against what's working.
- Wasted spend and quick wins identified in the hour.
- Written recommendations and a priority order to fix them.
Ready to put your ad budget to work?
Use our brief builder to tell us what you're selling, or see why South African brands choose Net Age.