Articles in Analytics

• Understanding Google Analytics 4 Revenue Metrics: A Simple Guide

  Google Analytics 4 (GA4) is a powerful tool that helps businesses understand how their websites perform, and how users interact with them. For e-commerce businesses and online…

• Facebook Introducing Advanced Analytics

  At the beginning of this month, Facebook announced that they were rolling out advanced analytics that would make it possible to measure performance at a level higher than simply…

• Protect Your Company Website Analytics

  One of the most important tools you have when you're advertising online is website analytics. It gives you insight into where your website visitors are coming from, what their…

• Set Your Own Data Retention Policy In Analytics

  Earlier this month, Google Analytics users received an email telling them that, as a result of the new European General Data Protection Regulation, which comes into effect at the…

• The Beauty Of Analytics

  Google Analytics was launched in 2005, and was called Urchin. Since then, it's seen numerous changes and massive growth. The standard Google Analytics is available fee of charge…

• Unexpected Analytics Spam

  We've talked about spam appearing in Analytics accounts before. We also talked about how Google appeared to have won that particular round, and removed the referral spam , only to…

• Spam Referrals Return To Google Analytics

  Last month we reported that Google appeared to have finally managed to filter out the referral spam that was flooding Analytics with fake traffic. And there was a general…

• PageSpeed Insights & Analytics

  The speed at which your site loads, (or page speed) has been considered one of the more important ranking factors in Google for some time already. With Google's focus on the user…

• Analytics Removes Referral Spam

  For a couple of years now, webmasters and online marketing agencies have been faced with a pernicious problem in Analytics. Referral spam. Referral spam was a technique of…

• Real Time Data VS Aggregated Data

  ‘Newer is better’ is a fairly common misconception about the world. This viewpoint is especially prevalent when it comes to the relevancy of financial and economic data. We may…

• Analytics Overlay Replaced

  If you're a regular Analytics user, you might have noticed that Analytics no longer offers the site overlay feature. Instead, it's been replaced by a brand new feature, called…

• Web Tracking Applications

  One of the greatest advantages of using the internet to market your products and services lies in the fact that online activity related to your web presence can be easily…