Articles in Conversion Optimisation

• Ecommerce - Communicate Your Specials

  If you have an ecommerce site, chances are you regularly provide special offers, discounts or promotions for your clients. Just having the special is not enough though. It's…

• Brands & Storytelling: Tell Stories That Matter To You

  Telling stories is part of our makeup as human beings. We have been gathered around a “fire” for thousands of years, and the sharing, and eventual documenting, of stories has been…

• Tappable Mobile Sitelinks

  According to Google, more than 50% of searches are done on mobile devices, and in certain countries, mobile searches have overtaken that of desktop searches. So, it is no surprise…

• Understanding Conversion Rate Optimisation

  We've always said that when it gets right down to it, the objective of your website is to convert visitors. A conversion could be a sale, it could be a lead. It could be somebody…

• SnapScan Implementing Ecommerce Payments

  Already a common sight at retail outlets, South African based mobile payment application SnapScan has announced that they have launched the pilot phase of their ecommerce plugin.…

• The Value of FAQs

  We’ve all seen our share of very useful and entirely confusing Frequently Asked Questions (FAQ or Q&A) sections. They can be a massive help when their questions seem to almost…

• The Power of Subtlety in Web Copy – Speaking Your Clients Language

  Let’s set the scene of a somewhat typical buying process. A prospective client discovers a need, carefully researches their options, enquires with a few suppliers, compares their…

• A Converting Landing Page Built on Solid Foundations

  Conversion Rate Optimisation has become one of the more scientific online marketing practices. And for good reason. After all, paid search is too big an expense to just waste the…

• Writing Content for Conversion Optimisation

  For companies operating in an e-commerce environment, or for those businesses that rely heavily on revenue generated by their website, it can be easy to make the mistake of…

• Effective Landing Pages for B2B Advertising

  The purpose of a landing page for a PPC campaign is often misinterpreted by companies. They think that it’s there to inform potential customers about their product offering and…

• Web Design for Conversion Optimisation

  Navigation structure is a well-known ranking factor. Web crawlers can penalise your pages for long loading times or unintuitive link structures. Human visitors can be even more…

• Conversion Optimisation, Taking Over After Search Engine Optimisation Stops

  Conversion optimisation is the art and science of optimising your website to increase the chances of visitors taking a desired action. This desired action could include any of the…