Articles in #Email Marketing

• POPI Compliance Deadline Set

  Although promulgated into law in 2013, the Protection of Personal Information Act, (or POPI Act) has been in only limited effect for the past 7 years, never really going past the…

• POPI Adoption Expected Soon

  Although parts of the POPI (Protection Of Personal Information) Act have technically been in force for some time already, the remaining (and most important) provisions have not…

• Are You Ready For The POPI Act?

  The Protection Of Personal Information Act (No 4 of 2013) has been hovering in the background for quite some time already. Its intention is to bring the practices governing data…

• Why People Unsubscribe

  Email marketing remains one of the most effective forms of online marketing to date, but if you're going to be sending your client list emails, there are a few things you need to…

• Marketing Automation

  When the first advanced marketing automation systems were introduced in the mid 1990’s, the price of them, and the limited online presence of consumers, made it close to…