Articles in Google Ads

• The Google DoubleClick AdPlanner Downgrade

  Those who practice search engine optimisation will know that it’s suffering from a dwindling number of sources for valuable browsing and search behaviour data. The main problem is…

• Search Targeting And Multiple Languages

  A lot of websites who optimise their pages for multinational search often struggle with translation problems. They’ll often find that the traffic figures from these foreign…

• Planning B2B Search Marketing

  Business to business markets are still quite reluctant to use pay-per-click campaigns as a way to boost business. The purchasing cycles in the markets are longer, buyers are more…

• Is PPC Becoming the New SEO

  As the commercial markets on the internet grow, advertising methods that were once considered only marginally effective have now become lucrative revenue sources. Spearheading…

• PPC Better Than SEO For Small Budgets

  Google's recent trend of emphasising paid search results, and giving them more and more room on the front page of search engine results, leaving less space for organic results,…

• Optimising AdScheduling Based on Dayparting

  AdScheduling from Google Ads allows you to choose which times of the day you want your advertisements and PPC links to be displayed. Obviously this presents some interesting…

• Writing Effective PPC Ad Copy

  It’s that tiny description you see below a sponsored link. And although it effectively constitutes almost your entire unique value proposition, many advertisers tend to…

• Successful Paid Search Campaigns Through Experimentation

  When a website looks into the possibly of using paid search to increase their overall web traffic and conversion rate, their first question would likely be “What PPC strategy…

• Web Users Can Now Mute Google Ads Display Ads

  If you're not familiar with Google's display ads, they come in many forms. They can be media-rich banners or just plain text on a web page. Google displays them on the actual…

• Flexible Reach With Google Ads

  Those with Google Ads accounts can look out for a brand new feature in their campaign settings. Flexible Reach, under the Network tabs, will enable users to employ multiple…

• New Google Ads Interface

  Google is rolling out a redesign on its Google Ads interface to all account holders. While many think added features when they're expecting an update, the main focus of this one…

• Tips For an Effective Landing Page

  The landing page is what's responsible for the majority of a website's conversions. This is because it's the first consequential decision making point. As such, it could be called…