Articles in Google Ads

• Adwords Tips - A Bad Site Affects Quality Score

  We've mentioned in the past how important the design and construction of your website is, for a wide variety of different reasons, from usability to conversions. Another important…

• Designing Adwords Banners

  Pay per click advertising, (commonly referred to as PPC), has become one of the most common forms of advertising on the internet. In brief, PPC allows you to display ads, either…

• New Adwords Modifier For Broad Search

  In the first step of a move that some may feel has been a long time coming, Google Adwords recently announced that they've started making a modification to the way their broad…

• Google Content Network Advertising

  When it comes to pay per click advertising with Google, there are two available options. The search network, and the content network. They both work well, but they work in…

• More Display Network Tips

  The Google display network is a little different from traditional PPC (pay per click) advertising . Unlike the search network, which displays ads alongside search engine results…

• Adwords Click To Call

  Adwords Click To Call is a Google Adwords service that allows users with internet enabled mobile phones to call your business directly, simply by clicking on the link in your…

• Tips For Successful Adwords Campaigns

  In keeping with our recent focus on Google Adwords, here are a few of Google's own tips for running a successful Adwords campaign. Use Themes To Organise Your Campaigns When you…

• PPC Tips For The Google Display Network

  Google Adwords is without doubt one of the most popular, and widely used, pay per click (or PPC) advertising providers on the internet. Adwords offers two types of advertising…

• Separating The Adwords PPC Search & Content Networks

  One of the most important things that you have to remember when you're managing a Google Adwords Pay Per Click campaign is that the content network, and the search network, are…

• Adwords Landing Page Quality Score

  It appears that a recent change (or increase in enforcement) of the Google guidelines for Pay Per Click landing page quality score has seen an unknown number of Adwords customers…

• Pay Per Click Advertising

  Pay per click advertising, or PPC, is a popular internet advertising model in which the companies that advertise pay the host only when a user clicks on their advert. Common…

• A PPC Advertising Campaign

  PPC, or pay per click, advertising has become a relatively simple and effective way of marketing your business on the web. Essentially, PPC marketing involves advertisers offering…