Articles in Retention Marketing

• Why People Unsubscribe

  Email marketing remains one of the most effective forms of online marketing to date, but if you're going to be sending your client list emails, there are a few things you need to…

• Marketing Automation

  When the first advanced marketing automation systems were introduced in the mid 1990’s, the price of them, and the limited online presence of consumers, made it close to…

• Optimise PDF Files For SEO

  If you upload PDF's to your site for your visitors to read or download, it's a good idea to keep in mind that in many cases, Google can read that PDF and even display its contents…