Articles in Search Engine Optimisation

• Understanding Google SEO

  Google SEO (Search Engine Optimisation) is becoming a vital part of online marketing and success. It is aimed at making Google see your website as very relevant in response to…

• Link Anchor Text & Google

  As you're probably aware, off-site links which point back to your website are a critical part of the calculation that Google makes when determining where in the search engine…

• When Will My Site Show On Google?

  One of the most frequent questions we hear from new clients is "how long will it take before I can find my site on Google?" It's a simple question. Unfortunately, the answer is…

• Google Changes Mean Sleepless Nights

  Do you ever feel that you've got a difficult job? You probably have. But let me tell you, you've got no idea what we have to go through working in the search engine optimisation…

• Keyword Order Matters

  With the latest updates to Google's insanely complicated (and effective) algorithm, it's no longer enough to just make sure that you have all your keywords on the page. Now, it's…

• Search Engine Optimisation And How People Search

  We've been doing a lot of thinking recently about the way that people use the internet. And especially about the way that they use search engines. As a company interested in…

• Website Speed Important For Optimisation

  Search engine optimisation has always been an attempt to understand the factors that search engines like use to determine search engine ranking, and then making sure that you…

• Using Adwords For Organic SEO

  Although not many people seem to realise it, Adwords can actually be a search engine optimisation tool as well as a paid traffic generator. In addition to bringing in traffic from…

• Keyword Density Reconsidered

  For a long time, keyword density has been taken very seriously in search engine optimisation. Keyword density, for those who aren't familiar with the term, refers to the number of…

• Meta Tags Still Matter

  Despite the recent announcement on meta descriptions by Google, we feel it's important to mention that, regardless of what's been said on the topic, meta tags are still important.…

• PageRank Sculpting

  PageRank sculpting is the process of attempting to direct the way that PageRank flows within (and into and out of), your website. PageRank is a link analysis algorithm named after…

• Buying Legitimate Links

  Although buying links for the purposes of manipulating search engine rankings is rightly frowned upon by Google, the search engine company has explicitly recognised that the…