Articles in #Social Advertising

• Which Social Media Platform?

  Although broadly similar on the surface, the various social media platforms can differ widely in the intent of their users, and as a result, choosing the right social media…

• US Pressures Facebook & Twitter To Make Rules Clearer

  The on-going investigations into election interference and misinformation by the United States congress saw appearances by both the Chief Operating Officer of Facebook, and the…

• New Social Media Guidelines For Political Ads

  In the wake of recent scandals about social media and its impact in political campaigns and elections, two of the worlds largest social media companies have, almost at the same…

• Facebook Addresses Hate Speech By Removing Targeting Options

  In what is supposed to be a temporary measure, Facebook has announced that they will be removing some popular self-reported targeting options for advertisers, in order to prevent…

• Will Social Advertising Destroy Social Media?

  It is no secret that social media marketing is a huge business. I can't think of a single thriving company that you cannot find, engage with, or even purchase from, online.…

• Why Marketers Love Social Media

  If you're reading this article, then you're probably one of the 3.6 billion people in the world who have access to the internet. That's only 46% of the people in the world, but 20…

• Facebook To Block Discriminating Ads With AI

  Earlier this month, Facebook announced that it would be using AI-based tools to identify ads for a selection of categories including credit, jobs and housing, and block them if…

• Facebook Admits To Data Errors

  Earlier this month, Facebook revealed that the reporting data it shares with publishers and advertisers could have been subject to errors. This comes two months after they…

• Facebook Advertising – Purchase Intent Or Branding

  I’m a social media manager, and I think that Google Ads advertising is more effective than Facebook. There…I said it. While other social media managers plot my imminent demise,…