TikTok Ads
Running TikTok Ads since 2020Get in front of them before Meta does.
We started running TikTok Ads the day self-managed campaigns opened in 2020. Lower CPMs, bigger creative payoff, and a platform that rewards brands who actually show up as humans.
Ask a real question. Real specialist reviews it too.
Why use us
Experience that actually pays for itself.
Early adopters, not late arrivals
We started managing TikTok Ads for South African clients in 2020, the moment self-managed campaigns launched. Five years of learnings other agencies don't have.
Cheaper attention
Fewer advertisers than Meta in most SA verticals, that usually means lower CPMs and cheaper video views. We've kept CPAs well below Meta on the right accounts.
Creative-led, not template-led
TikTok punishes ads that look like ads. In-house video editors, hooks-first scripts, native-feel content. Ads that pass as content, not that get skipped.
Spark Ads done right
We plug into your own or creator organic content and boost it as ads, better CTR, better authenticity, better cost per result.
Full-funnel targeting
Interest + behaviour + custom audiences + lookalikes + retargeting from Pixel and events. Not just 'run it broad and hope'.
Cross-platform view
As a Google Premier and Meta Business Partner too, we know exactly when TikTok is the right lever, and when it isn't. No selling you something you don't need.
What we do
Every month, on your account.
Platform fit review
Honest answer on whether TikTok is right for your brand, audience and price point, before you commit budget.
Creative strategy
Hook, retention and CTA frameworks. 3–5 angles per launch. Scripts and shot lists ready before anyone hits record.
Content production
In-house short-form video, edits from your existing footage, or coordinated UGC. Vertical, sound-on, native to TikTok.
Campaign setup & Pixel
TikTok Pixel and Events API installed properly. Traffic, conversion, catalogue or lead gen objectives matched to your KPI.
Optimisation & scaling
Fast creative rotation, ASC-style broad targeting, bid & budget strategies tuned to TikTok's learning phase.
Reporting
Weekly performance snapshots, monthly review with commentary. Blended view of TikTok's assist role in overall revenue.
Ad formats we run
Every format that converts.
In-Feed Ads
Native, scrollable video ads inside the For You feed. The workhorse of any TikTok campaign.
Spark Ads
Promote organic content, yours or a creator's, as an ad. Higher engagement, higher trust, lower CPAs.
TopView Ads
First thing users see when opening TikTok. Premium reach for launches, sales and brand moments.
Branded Hashtag Challenges
Invite users to create with your brand. Massive UGC amplification when the concept is right.
Branded Effects
Custom filters, stickers and AR effects that spread organically through user videos.
Collection & Video Shopping
Product carousels and shoppable video for e-commerce. Feed-driven, catalogue-connected.
Lead Gen forms
Native TikTok lead forms with pre-filled fields, great for education, finance, home services.
Retargeting
Website visitors, video viewers, engagers and customer lists, same playbook as Meta, applied to TikTok.
Free assessment
Get a free 1-hour TikTok campaign assessment.
Whether you're already running TikTok Ads or thinking about starting, we'll audit your account, or your opportunity, and give you actionable next steps. Free, no obligation.