Articles in Google Ads

• Support Paid Search With YouTube Advertising

  While it's tempting to focus your energy on generating high-converting leads from paid advertising targeted directly at people who are actively searching for your product, brand…

• Google Ad Revenue Drops For First Time

  For the first time since eMarketer began estimating ad revenue for Google, the net US digital ad revenue of the search and advertising giant will decline. Combined with continued…

• Google To Drop 3rd-Party Cookies

  In a move that is causing consternation across the world, Google has announced plans to drop support for 3rd-party cookies from Chrome in 2022. Cookies have long been the backbone…

• YouTube To Stop Servings Ads To Kids

  It's not just Facebook who has been facing the regulators for their business practices. Google property YouTube has been under investigation by the same Federal Trade Commission…

• Discover Group Advertising Efforts Revealed

  An interesting detail has come out of the ongoing court case between the Discover Group (including Discovery Life) and competitor Liberty. The calculations on which they're basing…

• Expanded Placement Options For Google App Ads

  At the same time as Google is planning on restricting or removing targeted ads from kids videos , they're also introducing more placement options for their app ads. At the moment,…

• Google & Fake News

  In the latest salvo in the fake news stakes, Google itself has been identified as a major enabler of the proliferation of websites which spread fake news, or "disinformation." It…

• Exploring The New Google Ads Interface

  There has been a lot of debate lately among the Google Ads community regarding the new Google Ads Interface, which has been released on Beta earlier in 2017. I, for one, have…

• Google Introduces New Ad Filter

  Google recently announced plans to add a default ad filter on the chrome web browser to filter out ads that create a frustrating web user experience. Though this may seem to be…

• Improving The Online Ad User Experience

  During the development of The Internet the way we know and love it today, we have all experienced frustration time-and-again when encountering online ads. Whether it’s a pop-up ad…

• Machine Learning: The Future of Google Ads Bidding Strategies?

  From June 2017, Google Ads has a new Smart (Automated) Bidding strategy called Maximize Conversions. Google Ads Smart Bidding is defined as “ A subset of automated bid strategies…

• Google Increases Ad Transparency For Publishers

  Google has introduced two new updates in their AdSense feature that will increase transparency for publishers regarding AdSense policy violations, hopefully making it quicker and…