Articles in Google Ads

• YouTube Controversy - Big Changes Coming

  There has been a lot of controversy lately for YouTube and YouTube content creators alike, as several major US and UK brands have decided to stop advertising on the platform. This…

• Google Automatically Adding Ads To Accounts

  Google has started rolling out a new "service" to Google Ads users, by automatically opting them in to a new system called "Ads by Google Ads." According to them these will…

• Home Service Ads - Paid Local Listings

  As far back as 2015, Google began experimenting with a beta, invite only program that enabled some businesses offering "home services" (just plumbers and locksmiths to begin with,…

• Google Links Online Activity To Personal Information

  In a very quiet and decidedly non-public update to its privacy policy, Google has rescinded their promise to never link their ad tracking with personally identifiable information.…

• Google Ads Optimisation – 10 Basics You Need to Know

  [fusion_text]So, you set up an Google Ads campaign, your ads are live, traffic is coming to your website and you have a whole lot of data to show for it. But now what? The data…

• Facebook Advertising – Purchase Intent Or Branding

  I’m a social media manager, and I think that Google Ads advertising is more effective than Facebook. There…I said it. While other social media managers plot my imminent demise,…

• Google Frustrations – Taking Away Important Data

  I regularly swing between loving Google and being seriously frustrated by them, and this is one of those really frustrating times. This is a long read, but I do think it’s worth…

• Competitor Google Ads Campaigns - Are They Worth It?

  The ability to serve your advert when a user searches for a competitor brand term is a contentious subject. Some clients are enamoured with the concept and will spend thousands of…

• Court Upholds Google Ads Decision

  In a landmark decision last week, the Supreme Court of Appeal upheld an earlier High Court decision overturning a bid by Cochrane Steel to prevent a competitor from bidding on…

• Unpacking The Google Ads Layout Change

  Recently Google made an unexpected change to how they’re laying out the Google Ads results in search. Instead of the old “3 ads at the top” and then a list of ads in the sidebar,…

• Google Contributor Expanding

  In November of last year, Google began rolling out the Google Contributor program, designed to allow people to reduce the number of ads they see, on the sites they visit. Since…

• Google Ads Results Layout Updated

  In a surprising change, Google has rolled out a new ad display layout, that has significantly changed the ad real-estate landscape on search engine results pages. According to…