Online Marketing
Online Marketing
Articles in Online Marketing
Black Friday Planning
Hiding your Black Friday specials up until the last minute might seem like a good idea to get all the full price sales you can, but you may actually be hurting your performance.…
Apple Update Impact On Facebook
Apple's recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already much discussed "App Tracking Transparency" feature, which will require that…
Google, Facebook & The News
It has been a tumultuous month for Facebook and Google, as the world watched with interest while Australia threatened to make them pay for any local news content they displayed,…
WhatsApp - Facebook Data Sharing
A poorly explained and understood announcement by Facebook recently has led to unprecedented growth in the user bases of both Signal and Telegram, rivals to the Facebook-owned…
Apple Changes Affect Facebook Marketing
Recently announced changes to the latest Apple iOS operating system, (iOS 14), have made it necessary for users to actively opt in to the kind of tracking that Facebook has…
Sales Down On Black Friday 2020
Based on early figures, Business Insider has reported an even lower than expected volume of sales this year for Black Friday in the wake of the ongoing pandemic, and amidst the…
Understanding Google My Business Insights
Google My Business, (previously known as Google Business Listings) is a free directory-like service that allows business owners to list their business, and have it show up on…
Online Shopping Post Covid-19
Traditionally, South Africa has lagged behind in the ecommerce trend, with brick and mortar outlets, many of them in malls, tending to perform significantly better than ecommerce…
Hacking On The Increase
According to numerous recent reports (and borne out by our own experience after the past few months), the incidences of hacking and phishing attacks on websites and workers has…
Marketing In The Time Of Lock-Down
The outbreak of COVID-19 in South Africa, and the resulting lock-down that the government has put in place to help slow the spread of transmission has resulted in many…
Virtual Meeting Do's & Don'ts
With the country locked down for 21 days, as many of us as possible are now working remotely, taking advantage of the tools made possible by the digital age. And with such remote…
Managing Your Marketing In Times Of Crisis
With the ongoing global health crisis caused by the spread of the novel coronavirus pandemic of COVID-19 now starting to hit hard in South Africa, many businesses are faced with…