Articles in Online Marketing

• Which Social Media Platform?

  Although broadly similar on the surface, the various social media platforms can differ widely in the intent of their users, and as a result, choosing the right social media…

• Internet 2020 - Changing Behaviours

  In the last 20 odd years, the internet has changed almost unrecognisably for those of us who were using it back then. And the changes in the internet has, by necessity, changed…

• Payfast Introduces Split Payments

  In a first for South Africa, online payment gateway providers Payfast have introduced a new "Split Payments" option, that will allow merchants with platform-based businesses, such…

• User Experience: Contact Page

  Site usability and the user experience are critical factors when it comes to converting website visitors into leads, and the "Contact" page on your website is one that is…

• Black Friday Figures & Stats

  Well, it's nearly time for Black Friday again, and no doubt everybody is making sure that any specials or promotions that they have planned for the 29th will be ready well head of…

• WhatsApp Acting Against Spam

  In a recent update on their website, Facebook-owned WhatsApp, arguably now the most popular messaging platform in the world, announced that as of December 7th this year, they will…

• User Experience: Form Building

  The forms on your website are a crucial part of the lead generation process, and as such, it's important to keep their overall usability in mind when planning your form. Remember,…

• The Law And Digital Media

  It has long been the case that the law lags behind our social and technological development, sometimes by a considerable margin. However, it looks like the law is finally getting…

• Understanding Business Intelligence

  The concept of business intelligence has been becoming more and more popular these days, but it's important to understand the underlying principle in order to start making…

• Tips For Mobile Ecommerce

  With mobile searches now outstripping desktop searches thanks to the prevalence of smart phones and other mobile devices, the importance of considering mobile usability, for…

• Shopping Carts And Wishlists

  In a recent study by user experience researchers and experts the Nielsen Norman Group, it was found that providing users with the ability to save shopping cart items for possible…

• Write Better Website Content

  Writing content for your website can be one of the most challenging parts of getting a new site. Whether it's sales related content for the main areas of the site, or articles for…