Articles in Online Marketing

• Desktop And Mobile Usage Compared

  In the last few years, there's no doubt that a growing amount of website traffic comes from mobile devices. As more and more people get access to the internet via their phones,…

• The Worst Online Advertising Techniques

  Online shopping is one of the biggest phenomenons on the World Wide Web. Because so many people opt to browse online for products before purchasing, It‘s no wonder online ads are…

• How To Eliminate Duplicate My Business Listings

  Google My Business listings offer a great way of getting users to your site, and even directly to your business. But as an almost entirely automated system, there is a lot that…

• Improving Your Ecommerce With Social Media

  The relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don't usually…

• Does Your Company Need Facebook Marketing?

  Well, according to experts, the answer is probably "Yes." And why is that you may ask? Because Facebook generates more advertising revenue than any of its social media peers.…

• How Brands Influence Consumers

  As more and more options become available to the consumer, and as it becomes ever easier for the consumer to compare products, prices, and services, the importance of brand equity…

• YouTube Advertising Vs TV Advertising

  In today’s digitally dominated world, it’s becoming clearer than ever that consumers are moving away from their television sets, and spending more time than ever online. In fact,…

• The Importance Of Online Brand Building

  The world is moving faster than ever with constantly evolving technologies, emerging social media platforms, viral videos, trending topics, streams of memes, algorithm updates,…

• Don't Be Fooled - Ecommerce Is Harder Than It Looks

  Most companies who approach us for marketing for their ecommerce websites expect that they’ll set up their ecommerce site, allocate a small marketing budget, and sit back and…

• Is Augmented Reality The Future Of Online Marketing?

  Well the short answer is no. Or at best, certainly not yet. But Augmented Reality (AR) is starting to offer consumers exciting new ways to interact with brands. Most importantly…

• Snapscan WooCommerce Integration

  Did you know that you can accept Snapscan payments from your Ecommerce site? Snapscan is a popular payment app in widespread use in South Africa, that allows you to pay merchants…

• The Lead Starts Here

  For the most part, the purpose of your online marketing is to generate leads for your business. Brand building campaigns can be an exception to this, but in general, your…