Articles in Search Engine Optimisation

• SEO in 2023: How AI and Voice Search Are Changing the Game

  With every passing year, the digital landscape transforms, and SEO is no exception. As we immerse ourselves deeper into 2023, two prominent players are reshaping the SEO realm:…

• Internal Links and SEO

  An internal link refers to a link on your site that points to another page on the same site. In practical terms, it's what your site visitors use in order to navigate around your…

• Biggest Google Algorithm Update Ever

  Last week Google announced that they are in the process of deploying the biggest search update since the original launch of the search engine, in order to help them better…

• Latest Google Update Boosts Reporting

  In an announcement made earlier this month, Google reported that the latest update to its search engine algorithm is intended to increase the relevance of original reporting.…

• Mobile Page Speed - New Industry Benchmarks

  Page speed has been one of Google's over 200 ranking signals for nearly 10 years now, but it only became an acknowledged factor for mobile ranking in 2018. With that update, (the…

• Google Core Update

  On March 12th 2019, Google released their latest update to the search engine algorithm. originally dubbed "Florida 2" by SEO's, Google took the unusual (but not unprecedented)…

• Understanding 301 Redirects

  A 301 Redirect is an instruction to both Google, and to anybody who visits the site, that the content they are looking for has permanently moved to a new location, and it will…

• Google Recommends 301 Redirects For HTTPS Migration

  As you'll know, Google has recently been putting more emphasis than before on securing your site via HTTPS, or Secure Socket Layer (SSL) technology. This is a form of encryption…

• Google Confirms Algorithm Update

  Ah, for the good old days when Google announced updates and gave them cute names like "Penguin" and "Panda." But those days are gone, and it was only after webmaster noticed…

• Google Updates SEO Starter Guide

  Google introduced the first ever Search Engine Optimisation (SEO) starter guide in November of 2008, to serve as a guideline for webmasters to better understand how to improve…

• Fewer Featured Snippets

  Ever since their appearance, featured snippets (or answer boxes) have been a prized search position, and much thought (and many strategies) have gone into getting them to appear…

• Can You Rank In Google Without Inbound Links?

  Inbound links have been a greater part of Google’s ranking factors since the beginning of time. According to Google algorithms, the more links you have pointing to your site…