Articles in Search Engine Optimisation

• Searcher Task Accomplishment - 2017’s Ugly SEO Content

  If you head over to the biggest SEO forums at the moment, you’ll find them abuzz with a new and mysterious ranking factor called “Searcher Task Accomplishment”. It’s being dubbed…

• The Evolution Of SEO

  Search engine optimisation has always been one of the most contentious, and contended, aspects of online marketing. There was a time, not all that many years ago, when ranking…

• Why SEO Is Unpredictable

  SEO or Search Engine Optimization is the process of making strategic efforts to improve search engine rankings by implementing more relevant content, creating a positive user…

• The Personalisation Of Search

  Search engine optimisation. One of the holy grails of online marketing is the first organic result for a search for your products or services. Everybody wants to be on the front…

• Pop-Up Mobile Ad Penalty

  Earlier this month, Google's latest algorithm update went into effect, penalising mobile sites with intrusive pop-up ads and interstitials (the full screen ads or notices that…

• New Penguin Discounts Links

  Last month we posted about the new Penguin update finally going live , and about how it was now a real-time, built in component of Google's search algorithm. Since then, some more…

• Google Product Review Penalty

  Earlier this month saw scenes of confusion as Google dished out a manual penalty for "unnatural" links to an unknown (but apparently large) number of webmasters. A manual penalty…

• Toolbar PageRank Finally Dies

  PageRank. The secret formula that Google used to decide how important any given web page was has finally been officially retired from public view. 16 years ago, Google made it…

• Penguin Update Pushed Back Indefinitely

  Despite having told you in January that the long awaited penguin update was due " soon ," it now appears that it may not be rolling out in this quarter after all. The Penguin, or…

• New Structured Data Markup Released

  Earlier this month, Google released an update to their structured data which analysts suggest points to an ever increasing rise in the importance of user experience, and…

• Google Penguin Update Expected Soon

  According to a Tweet from Google's Webmaster Trends Analyst, Gary Illyes, earlier this month, the long awaited and much expected update to the Google Penguin algorithm is expected…

• A New Way To Calculate PageRank

  A recent patent filed by Google suggests that the search giant may be considering a change to the way that pages are assigned rank by their algorithm. The original PageRank system…