Search Engine Optimisation
Search Engine Optimisation
Articles in Search Engine Optimisation
Mobile SEO - Ranking In Mobile Search
As everybody knows by now, Google encourages sites to be mobile friendly. In fact, since the "Mobilegeddon" algorithm update in April of this year, mobile-friendliness has been…
How Important Are The Latest Ranking Factors
A recent study published on Moz examined the relative impacts of the latest ranking factors released by Google on both informational and commercial queries. As you'll recall,…
Could Facts Become Google Ranking Signal?
Google has recently published a paper that could look to drastically shake up the way they rank their index in the future. While the level of data handling in the paper is still…
Mobile Friendly Sites To Rank Better In Mobile Search
In a post on the official Google Webmaster blog yesterday, Google announced that as of the end of April, (the 21st in fact), the mobile friendliness of sites will be a ranking…
Mobile User Experience May Affect Rankings
At a recent search marketing expo, Google engineer Gary Illyes spoke extensively about user experience, saying that webmasters should be focusing more attention in this area. But…
HTTPS Becomes Ranking Factor
On the 6th of August, Google announced on their Webmaster Central Blog that as of this month, having an SSL certificate (effectively encrypting your URLs and adding the HTTPS…
On-Site Content Writing Tips For Semantic Search
The introduction and increasing development of Google’s semantic search - otherwise known as the Hummingbird algorithm update - has not so much thrown the SEO rulebook out the…
Context Is The Real King
The increasing industry focus on semantic search and context based content has created some of the biggest upsets in SEO in years, as well creating a significant surge in social…
New Google Site Links Dominate Search Page
If you're a regular user of Google, (and these days, who isn't?), you might have noticed that what were once very small and unobtrusive extra links below some search engine…
Surprise Page Rank Update
Although Google's Matt Cuts recently implied that there wouldn't be a PageRank update this year, it turns out that he wasn't quite accurate. After 10 months of inactivity, the…
Do Search Engine Rankings Even Matter Anymore?
Panda, Penguin, Hummingbird, the Google algorithm is certainly something that doesn't stay the same for long. And with Google no longer notifying people about changes, the Google…
Google's Hummingbird Algorithm
At the end of September, Google retroactively announced that they had implemented a major rewrite of their infamous search engine algorithm, that they were naming “Hummingbird”…