Articles in #Social Media Marketing

• Apple Update Impact On Facebook

  Apple's recently delayed, but nonetheless upcoming, update to iOS14 (i)S 14.5) will include the already much discussed "App Tracking Transparency" feature, which will require that…

• A Decentralised Social Network

  Twitter, one of the most active social media platforms, has been working on a new, decentralised social network, (called Bluesky) for a couple of years now, and earlier this…

• Facebook Counters Apple Privacy Update

  In the middle of an on-going privacy battle between Facebook and Apple, Facebook is launching a strategy designed to circumvent a planned Apple update that will severely impact…

• Apple Changes Affect Facebook Marketing

  Recently announced changes to the latest Apple iOS operating system, (iOS 14), have made it necessary for users to actively opt in to the kind of tracking that Facebook has…

• Disappearing Tweets & The Return Of Verification

  Twitter made two recent announcements about changes to the platform, one of which was the launch of their new "Fleets" messaging, which allows users to send a series of short…

• Facebook Removes Ad Text Limit

  In a move which will no doubt be welcomed by Facebook advertisers everywhere, Facebook has removed its restrictions on text in your Facebook image ads, which was previously…

• Marketing In The Time Of Lock-Down

  The outbreak of COVID-19 in South Africa, and the resulting lock-down that the government has put in place to help slow the spread of transmission has resulted in many…

• Which Social Media Platform?

  Although broadly similar on the surface, the various social media platforms can differ widely in the intent of their users, and as a result, choosing the right social media…

• WhatsApp Acting Against Spam

  In a recent update on their website, Facebook-owned WhatsApp, arguably now the most popular messaging platform in the world, announced that as of December 7th this year, they will…

• Facebook Introducing Advanced Analytics

  At the beginning of this month, Facebook announced that they were rolling out advanced analytics that would make it possible to measure performance at a level higher than simply…

• US Pressures Facebook & Twitter To Make Rules Clearer

  The on-going investigations into election interference and misinformation by the United States congress saw appearances by both the Chief Operating Officer of Facebook, and the…

• Facebook Shares Drop On Q2 Growth

  Facebook has just released its earnings report for the 2nd quarter of 2018, and slowed growth for the social media platform is causing some concern regarding its future potential.…