Articles in #Social Media Marketing

• New Social Media Guidelines For Political Ads

  In the wake of recent scandals about social media and its impact in political campaigns and elections, two of the worlds largest social media companies have, almost at the same…

• The Challenge Of Brand Authenticity

  In online marketing in recent years, authenticity has become one of the most popular buzzwords. Everybody is talking about people’s need to be authentic, but very few people are…

• Facebook Addresses Hate Speech By Removing Targeting Options

  In what is supposed to be a temporary measure, Facebook has announced that they will be removing some popular self-reported targeting options for advertisers, in order to prevent…

• Will Social Advertising Destroy Social Media?

  It is no secret that social media marketing is a huge business. I can't think of a single thriving company that you cannot find, engage with, or even purchase from, online.…

• Do You Need An Agency To Run Your Social Media?

  To be honest, you don't actually need an agency to run your social media efforts. That is, if you're willing to dedicate your own time to responding to countless comments, running…

• Why Marketers Love Social Media

  If you're reading this article, then you're probably one of the 3.6 billion people in the world who have access to the internet. That's only 46% of the people in the world, but 20…

• Improving Your Ecommerce With Social Media

  The relationship between social media and sales has always been a difficult one. Not only can socially driven ecommerce be tricky to measure, but social media users don't usually…

• Running A Social Media Contest

  Social media has become one of the biggest sensations of modern technology. It's been used as a tool for everything from putting out political campaign content, to holding…

• Facebook Admits To Data Errors

  Earlier this month, Facebook revealed that the reporting data it shares with publishers and advertisers could have been subject to errors. This comes two months after they…

• Facebook Advertising – Purchase Intent Or Branding

  I’m a social media manager, and I think that Google Ads advertising is more effective than Facebook. There…I said it. While other social media managers plot my imminent demise,…

• The Importance Of Online Brand Building

  The world is moving faster than ever with constantly evolving technologies, emerging social media platforms, viral videos, trending topics, streams of memes, algorithm updates,…

• Instagram & Modern Marketing

  In our modern and fast paced digital world, that's all too often driven by an "I'll believe it when I see it" mindset, there are new forms of content, and new ways to market,…