Articles in Social Media

• How Social Media Changes Brand Interaction

  According to The Content Factory , 81% of all small and medium businesses use some kind of social media platform to advertise & build their corporate branding. Some sources…

• Facebook Engagement, Privacy And The Threat To Democracy

  It's been a busy month for Facebook, with CEO Mark Zuckerberg staring off the year with a public announcement that his resolution for the year was to fix the social network. After…

• Facebook AI Training To Prevent Suicides

  Over the last year and more, there has been a disturbing trend of people live-streaming their suicides on Facebook, and considerable outcry against the social media platform for…

• Twitter Testing 280 Character Tweets

  The Twitter character limit has always been a thing. Except in countries where the written word makes use of an alphabet where characters can convey more meaning than mere letters…

• Posting Smart On Facebook: Socially Responsible Advertising

  Social media comes with many privileges, and just like any other medium, these privileges come with responsibilities. Finding the balance between freedom of expression and social…

• Facebook Addresses Hate Speech By Removing Targeting Options

  In what is supposed to be a temporary measure, Facebook has announced that they will be removing some popular self-reported targeting options for advertisers, in order to prevent…

• Will Social Advertising Destroy Social Media?

  It is no secret that social media marketing is a huge business. I can't think of a single thriving company that you cannot find, engage with, or even purchase from, online.…

• Do You Need An Agency To Run Your Social Media?

  To be honest, you don't actually need an agency to run your social media efforts. That is, if you're willing to dedicate your own time to responding to countless comments, running…

• Why Marketers Love Social Media

  If you're reading this article, then you're probably one of the 3.6 billion people in the world who have access to the internet. That's only 46% of the people in the world, but 20…

• Twitter Users Offer To Buy Company

  If you've been following along, Twitter has been experiencing the corporate version of existential angst for quite some time already. After the heady days of it's IPO of $26 a…

• Running A Social Media Contest

  Social media has become one of the biggest sensations of modern technology. It's been used as a tool for everything from putting out political campaign content, to holding…

• Facebook To Block Discriminating Ads With AI

  Earlier this month, Facebook announced that it would be using AI-based tools to identify ads for a selection of categories including credit, jobs and housing, and block them if…