Articles in Social Media

• Facebook Admits To Data Errors

  Earlier this month, Facebook revealed that the reporting data it shares with publishers and advertisers could have been subject to errors. This comes two months after they…

• Twitter To Provide Tool To Curb Abuse

  In the wake of ongoing scandals surrounding the use of the social media network Twitter in online abuse and bullying, Twitter this month announced that they would be rolling out a…

• Instagram & Modern Marketing

  In our modern and fast paced digital world, that's all too often driven by an "I'll believe it when I see it" mindset, there are new forms of content, and new ways to market,…

• Do Twitter URLs Get Clicked?

  A recent study carried out jointly by Microsoft, the French Institute for Research in Computer Science and Automation, and Columbia University examined 2.8 million shares on…

• South Africa On Social Media - 2016

  World Wide Worx and Fuseware conduct a regular survey into South African use of social media platforms. Their latest South African Social Media Landscape report was released…

• Personal Sharing Declines

  According to a recent study by GlobalWebIndex , personal sharing on social media has undergone a significant decline, even while sharing for non-personal (commercial or…

• Understanding Online Reputation Management

  In a digital world, word of mouth travels faster than ever before, and the credibility and reputation of your brand are tangible assets that can both accumulate value, or…

• Instagram Advertising

  After being acquired by social media giant Facebook nearly 6 months ago, Instagram recently announced that they had reached 400 million active monthly users, making them bigger…

• Twitter And South Africans

  There's no doubt that Twitter is one of the most popular social networking platforms available, and there's a lot of advice out there on how to use Twitter for your business. But…

• Twitter Self-Serve Advertising In South Africa

  Twitter’s advertising platform arrived on the scene in 2010, to the slight apprehension of many major brands. However, over the last four years, the platform has grown massively…

• The Perils of Facebook Traffic

  At the moment, Facebook provides more website traffic referrals than any other social media platform, by a significant margin. But amidst the sudden boom in Facebook video and the…

• Are You Seeing Tweets From People You Don’t Follow?

  Facebook recently came under fire for it’s now infamous ‘Emotional Study’ which involved the manipulation of a number of user’s timelines. The stalwarts of Twitter, one of…