Articles in Social Media

• Social Commerce: Buying Items on Facebook and Twitter

  Mobile commerce or social commerce– the ability to purchase goods and services directly through social networks on your mobile phone - is something that companies have been…

• Facebook Reduces Click Bait

  When it comes to Facebook, the term "organic reach" refers to the percentage of your followers who will see something you post in their feed. In what many commentators have…

• Are We Being Manipulated By Facebook?

  Yes we are. On a daily basis in fact. In case you hadn’t heard, Facebook went and did something a little bit strange recently. Facebook claims that the study they conducted –…

• Google Plus Advertising On The Way

  It was only a matter of time before Google worked ads into (or out of) the growing Google+ network, and it looks like that time is arriving. Yesterday, Google announced testing of…

• Going Viral on YouTube

  Internet video sensations have been quite the trend over the last decade, with all manner of strange characters and outlandish acts surfacing on YouTube and spreading throughout…

• New Rich Pins from Pinterest

  Branding and advertising online has taken various forms since its inception, with marketers always looking out for new profitable channels and mediums. Unfortunately, the format…

• The Facebook Knowledge Graph

  It’s probably one of the biggest upcoming developments for both Facebook users as well as search engine marketing firms. Facebook’s own knowledge graph , somewhat similar to…

• Getting Users to Interact with You More on Social Media Sites

  With the rising importance of social signals in Google’s ranking algorithm, an effective social media campaign has become more than just an internet novelty for companies on the…

• Facebook Still Dominating Social Logins

  Social logins, often referred to as OpenID, have been a big part of creating a unified authentication source and a general sense of identity for people on the internet in recent…

• Twitter Launches Directory to Address Searchability Issue

  Searchability is an absolutely vital factor for any website trying to be found on the internet. After all, how can you hope to market yourself if your content doesn't show on the…

• Increase in Fake Reviews and Likes Predicted

  It’s been quite the hot topic since the massive surge in popularity of social media sites over the last decade. But marketing in these media channels has proved to be a much more…

• Facebook Optimisation for Businesses

  Businesses managing an online social media campaign know how hard it can be to properly engage with their market. This is especially true with the social network Facebook, which…