Why Unoptimised Sites Rank

Every now and then, you'll find a site that has no optimisation to speak off, but it's still performing well in the results, and maybe even outranking yours. There are a number of different factors that could be causing this. Take a look at this video of Matt Cutts discussing the issue. <iframe width="560" height="315" src="http://www.youtube.com/embed/STpCM-3K3KY" frameborder="0" allowfullscreen></iframe>