Facebook advertising
Meta Business PartnerFacebook advertising that brings back leads and sales.
Facebook still reaches more South Africans than any other paid social platform. We've been advertising on it for 11 years as a Meta Business Partner, planning the strategy, writing the ads, designing the creative and reporting on what came back.
Ask a real question. Real specialist reviews it too.
Why use us
Experience that actually pays for itself.
The widest reach in SA
Facebook remains the broadest paid audience in South Africa across age groups, languages and income brackets, which makes it the workhorse of most media plans.
Meta Business Partner
Direct platform support, early feature access and Meta's own sign-off on how we manage advertiser accounts.
Lead gen that fills a pipeline
Native lead forms pre-fill from a person's Facebook profile, so cost per lead drops sharply compared with sending cold traffic to a form.
Click-to-WhatsApp
For high-consideration sales, an ad that opens a WhatsApp thread beats a landing page. We build the ads and the conversation flow around them.
Creative support
Our designers and copywriters produce the day-to-day ads, and we bring in external creative and video partners when a campaign needs bigger production.
Reported honestly
Monthly reporting on cost per lead, return on ad spend and what we changed, in plain English, with commentary.
What we do
Every month, on your account.
Strategy
Market, offer and past performance reviewed before anything is built.
Objectives
We agree the benchmark, cost per lead, return on spend or reach.
Planning with you
Campaign structure, audiences and budget split planned together.
Content & ad design
Copy, statics, carousels and short video for Facebook placements.
Campaign build & flighting
Campaigns launched and creative rolled out across the month.
Optimisation & reporting
Continuous tuning, audience reviews, monthly report and a catch-up.
Ad formats we run
Every format that converts.
Feed ads
The default placement, statics, carousels and video in the main Facebook feed.
Stories
Full-screen vertical placements between people's Story views.
Reels
Short vertical video in Facebook's fastest-growing surface.
Marketplace
Ads shown to people already in a buying mindset, browsing listings.
Lead Gen forms
Pre-filled native forms, strong for insurance, education, property and home services.
Click-to-WhatsApp & Messenger
Ads that open a chat instead of a landing page.
Catalogue & Advantage+ Shopping
Dynamic product ads driven by your product feed.
Remarketing
Visitors, basket abandoners, video viewers, engagers and customer lists.
Boosted posts, done properly
Wrapped inside a real campaign structure with targeting and reporting attached.
Go deeper
Meta Ads (Facebook & Instagram)
The full picture, how we run Facebook and Instagram together as one account.
Read moreInstagram advertising
Feed, Stories, Reels and shopping formats for visual-first brands.
Read moreAll paid advertising
Google, Meta, TikTok, LinkedIn and more, managed as one media plan.
Read moreFree assessment
Get a free 1-hour Facebook ads assessment.
A senior Meta specialist reviews your Facebook account and shows you exactly what we'd change, yours to use either way.