Facebook & Instagram · Meta Business Partner
Meta Business PartnerA Meta Business Partner building ads that generate leads, sales and exposure.
We've been running Facebook and Instagram advertising for 11 years, and we're one of fewer than 30 independent Meta Business Partners in South Africa. You get a senior team that plans the strategy with you, builds the campaigns, writes the ads, flights them and reports back in plain English.
Ask a real question. Real specialist reviews it too.
Why use us
Experience that actually pays for itself.
Meta Business Partner
Fewer than 30 independent agencies in South Africa hold this. It means direct platform support, early feature access, and Meta signing off on how we manage accounts.
Performance focused
Every campaign is built around one measurable goal, leads, sales or reach. The KPI is agreed before a rand is spent, and it's what we report on.
Creative, in-house and beyond
Our own designers and copywriters handle day-to-day ad creative, and we brief and manage established external creative and video partners when a campaign needs bigger production. You're never limited by one studio's capacity.
Google and Meta together
Most winners run both. As a Google Premier Partner too, we tune the mix, search demand plus Meta demand creation, instead of picking sides.
Full-funnel by default
Awareness, consideration, conversion and retention layered from day one. Not just retargeting the same warm audience forever.
Real reporting
Blended results, incremental lift, view-through and offline conversions. What actually moved the business, not vanity metrics.
What we do
Every month, on your account.
Strategy
We look at your market, your offer and what has and hasn't worked before, then set the approach for the quarter.
Objectives
We agree what a win looks like, cost per lead, return on spend, or reach, so every decision has a benchmark.
Planning with you
Campaign structure, audiences, budget split and timing planned together, so you know what's running and why.
Content & ad design
Ad copy, static creative, carousels and short-form video built for Facebook and Instagram placements.
Campaign creation & changes
Campaigns built, launched and continuously modified as the data comes in, not set once and left.
Flighting the ads
We schedule and roll out creative and offers across the month so audiences don't fatigue.
Optimisation
Budgets, bidding, placements, audiences and exclusions adjusted continuously.
Audience reviews
We refine who sees your ads as we learn who actually converts.
KPI analysis
Cost per lead, return on ad spend, lifetime value, whatever moves your business.
Reporting & meetings
Monthly Looker Studio reporting with plain-English commentary, plus regular check-ins.
Ad formats we run
Every format that converts.
Facebook Ads
Feed, Stories, Marketplace, Reels and right-column placements. Still the widest reach in South Africa.
Instagram Ads
Feed, Stories, Reels, Explore. Visual-first, strong for lifestyle, retail, food, fashion and property.
Reels & short video
Vertical short-form video with hook, retention and call to action structured for how Meta serves it.
Lead Gen forms
Native lead forms that pre-fill from Facebook, strong for insurance, education, property and home services.
Catalogue Sales / Advantage+ Shopping
Dynamic product ads powered by your feed. The default for any serious e-commerce store on Meta.
Audience Network
Extend campaigns to third-party apps and sites for cheap incremental reach when it's used carefully.
Remarketing
Website visitors, basket abandoners, video viewers, engagers and customer lists, usually the best-performing layer of an account.
Messenger & WhatsApp Ads
Click-to-message ads that open a WhatsApp or Messenger thread. Ideal for high-consideration sales in SA.
Brand & exposure campaigns
Reach, video views and awareness campaigns when the job is being seen by the right market, not just clicked.
Go deeper
Facebook advertising
Placements, lead forms, click-to-WhatsApp and what Facebook is genuinely best at in South Africa.
Read moreInstagram advertising
Feed, Stories, Reels and shopping formats, and the industries Instagram works hardest for.
Read moreAll paid advertising
Google, Meta, TikTok, LinkedIn and more, managed together as one media plan.
Read moreHow we think
Our Meta advertising philosophy, in twelve principles.
How we choose objectives, build audiences, brief creative, budget, bid, track and report on Facebook and Instagram campaigns, written plainly, so you know exactly how your advertising is run.
Read the Meta advertising philosophyFree assessment
Get a free 1-hour Facebook & Instagram assessment.
A senior Meta specialist audits your ad account and shows you exactly how we'd fix it. Actionable notes you can use, whether you work with us or not.