AI SEO Builder: deterministic audits, generated metadata, structured data by default

The audit is rules, and that is the point

Every page is checked against measurable conditions: title length and uniqueness, meta description length and duplication, slug format and length, cover and social image presence, alt text on images, in-body images missing alt text, thin content, a second H1 in the body, missing subheadings, and zero internal links.

Each error costs 15 points and each warning 6, and the site score is the average across pages. Because it is arithmetic, the score moves when you fix something and does not drift when nobody touched anything, which is what makes it usable as a monthly SLA metric.

Nothing is persisted as a stale report. The audit is computed on request from live content, so it can never tell you a page is broken that you fixed last week.

Structured data is generated, not pasted

Article and breadcrumb schema, canonical URLs, Open Graph and Twitter tags are built from the page's own fields, with a fallback share image when none is set. Category and tag hubs get collection-page schema with correct pagination relationships, author pages get profile and person schema listing their work, and the site itself carries organisation and website schema with a search action.

Generated metadata is then validated: social title length, description range, image presence, HTTPS canonical, required schema fields. It is entirely possible to hand-write all of this. It is not possible to hand-maintain it across a thousand pages.

Where AI earns its place

Internal linking is the clearest case. Candidate link opportunities are found mechanically by matching phrases to target pages, which produces far too many technically-valid suggestions. A language model then vets which ones genuinely belong in the sentence, and only those survive to the review screen.

AI also drafts the judgement fields, title, meta description, slug and heading advice, as a single optimise pass metered in credits, so a bulk run has a known cost before it starts. Keyword research is metered the same way.

• AI filters mechanical internal-link candidates instead of inventing links
• Title, meta and slug optimisation runs as one costed pass
• Credit metering means bulk SEO work has a predictable price
• Every AI suggestion is reviewed before it changes a live page

It also handles the unglamorous infrastructure

Redirects, robots rules, sitemap generation, image size checks and validation live in the same place as the audit. Sitemaps are built from published content with each entry's own updated timestamp, never a build date, and pages marked no-index or pointed elsewhere by a canonical override are excluded rather than listed and contradicted.

When a 404 shows up, an AI helper proposes the most likely redirect target from your live page and product list, which a person confirms. That single workflow recovers more traffic than most on-page tweaks.