Articles in Search Engine Optimisation

• Google Update May 2012

  Well, it's that time of the month that Google tells us the most recent "improvements" to their algorithm. You can see the official announcement on the Google blog, Inside Search ,…

• Google Penguin Update Updated

  The recent Penguin update , first launched at the end of April, has been causing much consternation among website owners and SEO firms alike, with many reports of dropping…

• Google Knowledge Graph

  The latest announcement out of Google is that, starting today, it will begin rolling out a new way of displaying and interacting with search results. They're calling it the…

• Webspam Update Named Penguin

  We've previously discussed the last Google update which has variously gone under the name of the "Over-Optimisation" update, the "Web Spam" update, and now finally, the "Penguin"…

• How Your Page Layout Affects Your Optimisation

  As we mentioned before in one of our summaries on Google's regular changes to their algorithm, one of the factors that Google will be considering when deciding how pages should be…

• Link Building That Complements Professional Search Engine Marketing

  It’s the SEO activity which is the probably the most outsourced as it typically doesn’t require much creativity, just time and an eye for opportunity. But link building can be a…

• Google Bringing More Plus To Results

  We recently wrote about the furore that Google has been facing thanks to its increasing inclusion of Google+ results inside search results. You can find out more in our articles…

• Why Unoptimised Sites Rank

  Every now and then, you'll find a site that has no optimisation to speak off, but it's still performing well in the results, and maybe even outranking yours. There are a number of…

• Google Algorithm Changes

  A recent post on the Official Google Blog showed a list of the 10 most recent improvements to the Google search algorithm, that complex piece of code that determines which…

• Google Wants Content Above The Fold

  According to Matt Cutts, speaking at PubCon 2011 , Google may soon be penalising pages on which relevant information is difficult to find. This change is intended to impact pages…

• Encrypted Search Data Affects SEO

  Recently, Google has instituted a policy of encrypting searches that people make when they're logged in to Google, and as a result, not providing the search terms they used to…

• Fresh Google Algorithm Update Planned

  Google announced today that they've started testing their latest algorithm change, designed to provide the freshest results for searches. According to their official blog , the…